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Meta Tags Tutorial

Meta Tags won't guarantee a good placement in the search engines, but they are now used by all except one major search engine. So if you are not using good Meta Tags, you are simply limiting your ability to get a good listing.

Placement of META tags

META tags should always be placed in the head of the HTML document between the actual <HEAD> tags, before the BODY tag. This is very important with framed pages, as a lot of webmasters tend to forget to include them on individual framed pages. Remember, if you only use META tags on the frameset pages, you may be missing a large number of potential visitors.

Useful Tags

Using the META description attribute, you can add your own description for your pages:

<META NAME="description" CONTENT="This page is about friendship, love, sharing, and achieving balance in your life.">

Use between 60 - 130 characters, and make sure that you include several of your keywords in the description.

Keywords are very important since it is through them that people will find your site.

<META NAME="keywords" CONTENT="life, friendship, relationships, love, sharing, balance, happiness, harmony">

Use up to 800 characters and put the most important keywords as close to the top of your page as possible. By the way, don't think you can spike the keywords by using the same word repeated over and over, as most search engines have refined their spiders to ignore such spam. Instead, use each keyword only once (include both singular and plural forms if appropriate).

Tell the robots which pages to index and which not to.

<META NAME="robots" CONTENT="all / none / index / noindex / follow / nofollow">>

The default for the robot attribute is "all". This would allow all of the files to be indexed. "None" would tell the spider not to index any files, and not to follow the hyperlinks on the page to other pages. "Index" indicates that this page may be indexed by the spider, while "follow" would mean that the spider is free to follow the links from this page to other pages. However, "noindex" would tell the spider not to index this page, but would allow it to follow the links and index those pages. "nofollow" would allow the page itself to be indexed, but the links could not be followed. As you can see, the robots attribute can be very useful.

You can also specify the distribution of your pages for indexing. It can be global, or restricted to certain countries.

<META NAME="distribution" CONTENT="Global">

To help the robots classify your site, you have the possibility of assigning a rating for your pages:

<META NAME="rating" CONTENT="General">

If you are making revisions to your site or updating frequently, it is helpful to ask the robots to revisit your site after a certain time. It is recommended that you use a time frame between 3 weeks to 6 months.

<META NAME="revisit after" CONTENT="30days">

Good luck!



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