What to avoid when presenting your content

It is very easy to ignore those things that we consider unimportant or trivial.

When it comes to presenting the content of your Web pages, it would be just as easy not to even think about spelling, or appropriate use of grammar.

OK. Now you are thinking that there are much more important things to think about when designing and presenting your copy. Well, if your pages don't look nicely laid out, then your text presentation will already be handicapped. No argument there. However, if everything works well on your pages, but the text suffers from an abundance of spelling mistakes, or grammatical errors, the impression of your visitors changes.

So what if there are a few errors on a page? Consciously, or not, we tend to associate mistakes with carelessness and unprofessionalism. The effect may not be as pronounced if your site focuses on entertainment or games, but if you provide a service, or sell something on your site, then those mistakes can be really costly.

Spelling mistakes (most of them anyway) can be easily detected using a word processor, but grammatical errors require more than that. There is a very useful site that provides tips and pointers about common errors.

Sometimes seemingly trivial things can make the difference between a good selling pitch and a bad one. Don't take chances, if you can avoid them.

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